Damon Runyon Cancer Research Foundation

Meghan McCurdy

Director of Communications and Marketing

“HML stabilized the site, repaired inherited issues, protected our research visibility, and got us to launch without incident.”

Damon Runyon brought HML in late on a mission-critical Drupal migration that was incomplete and carrying severe technical debt. Thousands of research and clinical pages were at risk. Scientist and doctor profile connections had been disrupted. The launch window was fixed.

We redesigned the launch plan from the ground up, rebuilt the redirect strategy at enterprise scale, and repaired inherited technical issues that would have caused significant search visibility loss across specialized clinical and research content — the kind of content the foundation’s mission depends on.

+29.6%

organic traffic

+72%

non-branded traffic

+16.6%

referring domains

+148,704

improvement in SEMrush rank

0

mission disruption at launch

“HML stabilized the site, repaired inherited issues, protected our research visibility, and got us to launch without incident.”

Director of Communications and Marketing
Meghan McCurdy

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